The team
Client: Volkswagen Financial Services
Role: Art Direction, Design and Motion
Creative Partner: Paul Faulds
Strategy: Ross Hodgson
Project Manager: Heather Ashwood
In-house Production: Kristen Clare
Director: Ben Falk
Producer: Mark Vale
3D Animators: Character Shop
Designer: Karl Demner

The brief
'Growth’ – that was the creative brief. Obviously backed by a ton of great strategy about how the brand sits in a category with no growth, how rental companies are seen as ‘the baddies’, and that there’s 0 brand loyalty. 

The idea
We created a loveable and down to earth superhero to power-up the human side of the brand. And human-like he is. No super-strength, no superpowers, no big bravado, just an ordinary… toy. A toy that might not have superpowers (not for want of trying) but he is super at sorting car rental.