The team
Client: Volkswagen Financial Services
Role: Art Direction, Character Design and Motion
Copy writers: Paul Faulds and Dan Bryant 
Strategy: Alex Lilly
Account Manager: Rory Haughney

The brief
Car Finance. Made Simple (CFMS) was launched in 2016 to help demystify the world of car finance by offering honest and impartial information. The campaign made understanding car finance more accessible by using simple language and cutting out the jargon, but its design was over-complicated and out-dated. We set out to redesign CFMS to adhere to as many accessibility guidelines as possible, whilst keeping its charming sense of style and storytelling.

The design
The illustration and design direction considered the VWFS, CFMS and accessibility guidelines. With the compositions, colours and typography adjusted to consider those with colour-blindness and neurodivergence.