The team
Client: Whitbread
Role: Art Direction,Strategy and Design
Creative Partner: Stuart Westwood
Designers: Andy Green and Greg Lawrence
Account Manager: Alex Little

The brief
Beefeater were set to launch their new autumn collection. This launch was a big deal. They put a lot of time, money and effort into levelling up their offering to match the up-and-coming eateries. Our brief was not only to create a campaign for the collection but to encourage new and lapsed customers back into their restaurants.

The idea
Jumping on the rise in street food and craft eateries, the over-arching campaign was positioned as ‘Crafted Collection’ with the launch concept focusing on Beefeaters best performing dish – burgers. 

Beefeaters new burgers took inspiration from all over the world. They made real burgers. Hearty burgers. Hands-on burgers. Burgers made for burger lovers.

There was a lot of trust in this campaign. So much trust that they let us ditch the famous Beefeater cow from their logo.  And it paid off, literally.