The team
Client: Avon
Role: Art Direction, Design and Motion
Copywriter: James O'Connor
Strategy: Alex Lilly
Project Manager: Jemma Ward

The brief
Avon wanted to use the launch of their new fragrance, Perfect Nonsense, to rewire their customer perception. They wanted a new, younger audience. They wanted an authentic, shareable experience. They wanted to break traditions. They wanted to redefine the rules. All with the aim of modernising the Avon Masterbrand. Challenge accepted.

The idea
Heroing the unique and unexpected pairings within the fragrance we created a whimsical world of Perfect Nonsense. Individual characters were created to represent each scent with their creative style influencing the look-and-feel across the rest of the campaign.